Case Studies


As a leader in I.D. scanning technology that ensures the personal safety of bar and restaurant guests, as well as private property, it is critically important that policy makers and the public understand the benefits of PatronScan products. As our media strategist, Marko Mlikotin helped our Canadian firm navigate the political system in the United States and developed earned media opportunities that introduced our technology in major U.S. media markets. I am pleased that River City Communications is on our team.”

Patron ScanAlberio Bathory-Frota, CEO

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  • Global building materials company.
  • Provides construction material to customers and communities in more than 50 countries throughout the world.
  • RCC is tasked to develop community outreach programs for several of its aggregate quarries in Northern California.
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Sportfishing Association of California

  • When the California Air Resource Board (CARB) proposed engine emission regulations that were technologically infeasible and cost prohibitive for charter sportfishing boat owners, RCC develop a statewide advocacy campaign of over 20,000 recreational anglers.
  • RCC built a coalition of over 70 state and national organizations representing recreational fishing, boating, small business, tourism, harbor/marina operators and local government agencies.
  • Over 2000 public comments were sent to regulators, nearly 200 supporters spoke at public hearings.
  • Outcome: CARB and the sportfishing industry reached an agreement that achieves the State’s air quality goals without putting boat owners out of business and harming coastal economies. 


As an outdoor mall with over 85 stores and restaurants, the Palladio is constantly exploring new communications and media strategies to grow our customer base, especially during the COVID-19 pandemic when the need to effectively communicate with the public has taken on added importance. Marko Mlikotin is a consummate professional, strategic thinker and invaluable member of the Palladio team.”

PalladioGloria Wright,
General Manager of the Palladio

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Hall Equities Group

  • When the Saranap Village mixed-use project faced considerable opposition from neighbors, the Hall Equities Group turned to RCC to develop a winning community outreach program.
  • RCC made project modifications and neighborhood engagement.
  • By doing this, the project earned the support of the local neighborhood association, local stakeholders, and the Contra Costa Board of Supervisors.

Property Development Centers

  • RCC is a leading public affairs firm that represents some of California’s largest retail shopping center developers.
  • We delivered winning results for PDC in Hercules and Walnut Creek, CA when they needed our assistance.
  • Our community and public relations campaigns deliver measurable results, often saving clients time and money during the entitlements process.

Recycling Industries

  • RI decided to expand its Yuba City facility into a transfer station, despite opposition from a clandestine group secretly funded by competitors
  • They needed assistance from RCC because they are a family-owned and operated recycling company
  • RCC’s services helped them secure the unanimous support of the planning commission
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Folsom Chamber of Commerce

River City Communications (RCC) is a valued member of the Folsom Chamber of Commerce who manages the chamber’s political action committee and helped us achieve critical policy and organizational goals through innovative communications strategies. Even during a global pandemic, RCC delivered for Folsom’s business community.”

Joe Gagliardi,
Folsom Chamber of Commerce

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Folsom Chamber of Commerce
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California Association for Recreational Fishing

  • When the State sought to impose fish stocking regulations that threatened California’s aquaculture and sport fishing industry, RCC built an impressive coalition of associations representing fishing clubs, businesses, retailers, marina and lake operators, and local government.
  • Hundreds attended a public hearing in opposition to regulations that were unanimously rejected by State Commissioners.

When the State proposed regulations that threatened sport fishing and jobs, River City Communications help grow our organization and developed a winning public relations campaign,”

Craig Elliott
California Association for Recreational Fishing

California Farm Bureau Federation

  • RCC developed and implemented an ambitious plan to build a major political and grassroots program for the State’s largest and most influential agricultural association.
  • This led to a major increase in its political fundraising base, and ability to influence the outcome of public policy and elections.

River City Communications developed an effective political and communications program that improved our ability to influence the outcome of elections and public policy.”

Bill Pauli,
Past President of the California Farm Bureau Federation

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