Case Studies

Recycling Industries

Recycling Industries is a family owned recycling company that is seeking to expand their Yuba City facility into a transfer station, despite opposition from a clandestine group secretly funded by competitors. RCC’s services helped them secure unanimous support of the planning commission.

Folsom Chamber of Commerce  

River City Communications was pleased to manage the Folsom Chamber of Commerce’s independent expenditure campaign (JobsPAC). All council candidates endorsed by the chamber were elected.


CEMEX is a global building materials company that provides construction material to customers and communities in more than 50 countries throughout the world. RCC is tasked to develop community outreach programs for several of its aggregate quarries in Northern California.


Hall Equities Group

When the Saranap Village mixed-use project faced considerable opposition from neighbors, the Hall Equities Group turned to RCC to develop a winning community outreach program. With project modifications and neighborhood engagement, the project earned the support of the local neighborhood association, local stakeholders and the Contra Costa Board of Supervisors.


Property Development Centers

RCC is a leading public affairs firm, representing some of California’s largest retail shopping center developers. Our community and public relations campaigns deliver measurable results, often saving clients time and money during the entitlements process. RCC delivered winning results for PDC in Hercules and Walnut Creek, CA.


PrintCalifornia Sportfishing League

A coalition of anglers and small business owners sought RCC’s services to form a statewide sportfishing organization.  Only weeks after its formation, RCC executed a social media campaign that generated over 1,000 new Facebook followers a week, and over 1,000 online signatures for petition opposing a ban on pier fishing. By generating significant media coverage in one of the Nation’s largest media markets, the California Sportfishing League firmly established itself as a leading advocate for anglers and businesses dependent on the growth of California sportfishing.


DeerCreek_onGreen-circleDeer Creek Village shopping center, Petaluma 

RCC developed a comprehensive media relations and community outreach program to build political and neighborhood support for a major shopping center project. After numerous public hearings, the project was approved. The project broke ground in May 2013.

“You can count on River City Communications to deliver community relations and political strategies that work.”

–    Greg Geertsen, Merlone Geier Partners, commercial developer


wmt_h_r_cWalmart Supercenters and Distribution Center

RCC has represented Walmart for over ten years, building public support for Supercenter projects all over Northern and Central California. RCC was also tasked with developing a major community campaign to build public and political support for a 1.2 million square foot distribution center that promised up to 1,200 new jobs. Despite well-organized and financed opposition by national opposition groups, the project was overwhelmingly approved by the City Council.


California Association for Recreational Fishing 

CARFlogoWhen the State sought to impose fish stocking regulations that threatened California’s aquaculture and sport fishing industry, River City Communications built an impressive coalition of associations representing fishing clubs, business, retailers, marina and lake operators and local government. Hundreds attended a public hearing in opposition to regulations that were unanimously rejected by State Commissioners.

“When the State proposed regulations that threatened sport fishing and jobs, River City Communications help grow our organization and developed a winning public relations campaign,”

–     Craig Elliott, California Association for Recreational Fishing.


logo_cal-farm-bureau-fedCalifornia Farm Bureau Federation

RCC developed and implemented an ambitious plan to build a major political and grassroots program for the State’s largest and most influential agricultural association, which led to a major increase in its political fundraising base, and ability to influence the outcome of public policy and elections.

“River City Communications developed an effective political and communications program that improved our ability to influence the outcome of elections and public policy.”

–    Bill Pauli, Past President of the California Farm Bureau Federation.