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California Sportfishing League
365-Day Fishing License Bill to be Expanded!
"The plan is to improve the bill from its current form and incentivize buying fishing and hunting licenses in California. Since 1980, state fishing license sales have plummeted 55% while the state’s population has more than doubled, according to the California Sportfishing League, a group that has been working with Wood on the proposed legislation.
“I don’t know of any other product that is marketed that way,” said Marko Mlikotin, a spokesperson for the league. “… It’s not selling. It’s a very archaic way to market a product. They are selling access to hunting and fishing, but depending on when people buy it, they are not getting full value.”
The goal of the bill is to change that," reports the Times-Standard.
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