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Case Study:
Media – Yes on Prop. 98 – Californians for Property Rights Protection

When property rights advocates qualified and placed Prop. 98, a comprehensive property rights measure, on the June 2008 ballot, River City Communications developed and implemented media strategy to lead the statewide ballot measure through qualification and a campaign that faced heavy opposition from well-financed special interests. Throughout the campaign, River City Communications was responsible for all aspects of Prop. 98’s media coverage.

View Articles:

• Op-Ed: “Yes on Prop. 98/No on Prop. 99 - The Battle to Restore Private Property Rights,” California Real Estate Journal, April 28, 2008
• Editorial: “Prop. 98 protects private property rights,” Orange County Register, April 20, 2008
• “Gotta fight for right to property,” Los Angeles Business Journal, April 7, 2008

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