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Case Study:
Biotechnology - California Healthy Foods Coalition

In response to efforts to pass ballot measures in several California counties that would ban biotech crops, River City Communications established the California Healthy Foods Coalition (CHFC), a coalition of farm and business organizations and leaders. We implemented a statewide grass-roots and public education program to communicate the agricultural, environmental and health benefits of biotech crops. Ultimately, our strategies led proponents of biotech bans to suspend efforts to qualify additional ballot measures in California.

• Visit the California Healthy Foods Coalition website at www.feedingthefuture.org

• No Measure D television commercial (Quicktime)

• CHFC direct mail brochure

• Op-Ed, San Francisco Chronicle, July 20, 2005

View Articles:

• “Bill would prevent new bans by counties on modified crops,” San Francisco Chronicle, July 29, 2006

• “Both sides regroup after GMO-ban failure,” Capitol Press, November 18, 2005

• “Ballot fight targets biotech crops,” Sacramento Bee, July 3, 2005

• “Biotech tide turns – three defeats undercut ban momentum,” Sacramento Bee, November 4, 2004

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