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our Case Studies
Case Study:
Agriculture - California Farm Bureau Federation
When the state’s largest agricultural association, The
California Farm Bureau Federation, was seeking to enhance its
political influence, they called on River City Communications.
We developed political strategies that communicated the benefits
of a strong agricultural economy to elected leaders and the general
public.
Our strategy to reach out to Farm Team members and illustrate
the benefits of financial support increased political fundraising
by over 90% in the first year.
In 2006, when the Farm Bureau endorsed Governor Schwarzenegger
for re-election, River City Communications developed a statewide
“No Tractor Tax” grass-roots and media campaign that
drew statewide media attention to Schwarzenegger opponent State
Treasurer Phil Angelides’ plan to raise taxes on farm equipment
and fuel.
- Visit www.cfbf.com to learn
more about the “Protect California Family Farm”
advocacy plan
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